JAKARTA – Starting on Tuesday (5/3), Facebook expanded its policy enforcement by banning the circulation of foreign political advertisements in Indonesia. Facebook said the ban was aimed at protecting electoral integrity from undue influence.
“We want to prevent foreign interference in elections and provide more information about political advertisements that people see on Facebook and Instagram,” Management Facebook said in an official statement received by Bisnis on Tuesday (3/5).
Meanwhile, the policy will be implemented for advertisements related to general elections and try to influence the results of the vote on the 17 April.
Facebook has a team that will review political ads from abroad and utilize automated review technology to identify political advertisements from abroad that should not be displayed.
In addition, Mark Zuckerberg’s platform also builds collaboration with community groups that can provide information to Facebook if there are political advertisements from abroad broadcast on the social media platform. From this information, Facebook will do a search and then take the necessary actions.
Last year, Facebook also launched the View Ads feature (show ads) globally as a step to create transparency on Facebook ads and pages, increase accountability for advertisers, and prevent abuse on Facebook.
With this feature, Facebook users around the world can see ads displayed by a page on Facebook, Instagram, Messenger, and our network partners.
This also applies even if the ad is not displayed to the user, including if it is a general election ad. In addition, users can report an advertisement by pressing the three-point icon at the top right corner and selecting “Report Ad”.
The menu also offers more detailed information about a page such as when the page was created and a history of page name changes. This helps users to understand better the initial purpose of making a page.