JAKARTA – Two years ago in 2016, Rolls-Royce rewrote the guidebook for the future of true luxury mobility by presenting Rolls-Royce VISION NEXT 100 – code-named 103EX – a radical vision of easy, autonomous, connected, widespread luxury mobility and beautiful, like each customer’s personal.
“When we reveal 103EX to the world in 2016, Rolls-Royce sets the agenda for the future of luxury mobility.Since then it has become clear that other car brands have recognized our vision, so much so that they have adopted most aspects, in addition to the most visionary and radical, “said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Car, in a press release.
Torsten insists that Rolls-Royce’s vision in 2016 is, and still, everything is electric, completely autonomous, fully bespoke mobility, coupled with the ultimate luxury.
Thanks to its unmatched technological capabilities, the Personal Vision that serves customers will determine how their Rolls-Royce looks.
It is an uncompromising view of the future of luxury mobility that also includes luxury customers’ expectations of Effortless Journey, a fully connected and fully autonomous vehicle.
The future chassis, made from the most advanced materials and powered by a zero emission powertrain will support this vision. The cutting-edge manufacturing technology will allow customers to engage themselves even further in the designs of the shape, size and silhouette of their personal Rolls-Royce vision, which Rolls-Royce will produce customer specifications, making each Unique bespoke Rolling-Royce.
Rolls-Royce 103EX shows a vision to the world that recognizes the fact that Rolls-Royces will continue to be the marque of choice among the world’s smartest, wealthiest and powerful customers because of their preference for the presence and personal declaration that only a Rolls-Royce can offer.
Grand Arrival is needed by the people who make the world change – whether royalty, head of state or global superstar – is guaranteed by the visionary design of Rolls-Royce 103EX.
This truth is reflected in the most dramatic aspect of Rolls-Royce 103EX – clamshell canopy and laminated door. This stylish feature allows the occupants to stand from the best seating in the house, and step down from the futuristic lounge atmosphere of the finest silk, wool, and wood coated 103EX cabin.
“Rolls-Royce rejects the idea of mass production mobility, carbon copy mode, with the launch of the 103EX because of our deep understanding of the thoughts and demands of our customers in the future,” said Giles Taylor, Rolls-Royce Design Director.