Toyota Motor Corp. plans to produce pickup trucks and sport utility vehicles (SUVs) at a new plant located in the Mexican state of Guanajato.
Toyota Mexico spokesman Luis Lozano said the mature plan for now is that the company will assemble the Tacoma truck model. As for the SUV model is still in the learning stage.
“We will concentrate only on pickup at the beginning, and are studying the potential of SUVs in the future,” he said as quoted by Reuters on Sunday.
Both models are indeed quite lucrative products for the North American market. He explained that trucks and SUVs account for about 65% of the market in North America.
This decision was taken when the Japanese company took a 5% stake from Mazda Motor Corp. as part of its second alliance to establish a factory in the United States with an investment of US $ 1.6 billion.
Lozano added, the value of investments issued by companies in the region will be the same although there will be a change of plans. “The investment we counted when announcing the decision to set up a plant worth US $ 1 billion.”